Say it Right

Names carry meaning—and in beauty, they carry responsibility. This space explores how cosmetic product names align with values of sustainability, cultural respect, and emotional wellbeing. We review translations and naming choices from around the world to ensure they empower, not stereotype; clarify, not confuse. A product’s name should reflect its purpose without harming identity or reinforcing unrealistic ideals. Language shapes perception—let’s make sure it shapes beauty consciously.