About Us
Our story began with a simple question:
What does beauty mean when it’s no longer about looking perfect, but about feeling understood?
As students, artists, and friends from different cultures, we often found ourselves talking about beauty — not just as cosmetics, but as communication. We saw how a color, a tone, or even a translated word could carry different meanings across languages and emotions. What one culture called “radiance” could mean “comfort” in another. That gap, that space between languages and feelings, became our starting point.
From there, Be-YOU-ty Planet grew as a project that connects inner reflection and outer expression, using beauty as a shared language. We began developing initiatives that honor care as art — creating patient care kits that restore confidence, verifying cross-language cosmetic translations that respect culture, and teaching makeup as a form of healing and creativity in underrepresented regions.
Our journey has never been about selling products.
It’s about building understanding through beauty — about helping people see that makeup, language, and care can coexist as one act of empathy.
We, the founders, come from places where language sometimes divided us, but art always reconnected us. Through this platform, we hope to continue bridging that distance — proving that beauty, in its truest form, is not applied but shared.
Be-YOU-ty Planet — born from conversation, shaped by compassion, and sustained by care.
Joy Chung, USA
Joylynn Chung is a student based in Indiana. As an active member of her school's sustainability and journalism clubs, she has started annual schoolwide initiatives regarding recycling, upcycling, and reusing items. In her free time, her creative wrting and poetry works have been commended in national writing competitions. As a student interested in cosmetics, sustainability, and linguistics, she worked alongside another student to create a website dedicated to cosmetics, identity, and sustainability -- promoting clean cosmetic usage and healthy identities. She has also compiled lists of linguistic translation errors in cosmetic companies between different languages to better understand the cosmetic world.
Hyungsun Kim, United Arab Emirates
Hyungsun Kim, also known as Sun Kim, is a student that comes from Abu Dhabi, UAE. Sun is a passionate artist indulged into the artistic culture of every place she steps foot into. But not only that, she explores diverse mediums of art whenever she has the time available whether its in or out of her school, in exhibitions, in streets of random countries on family trips, etc. In school, she actively is leading the club "Art for Change", a club working towards various projects to empower individuals facing identity challenges, whether they are battling illness, navigating cultural diversity, or simply searching for self expression. Sun wishes to spread this empowerment to everyone in her community and ones that live far beyond. Sun’s most valuable mindset is that even if it’s just a smile - a few seconds moment - she wants her passion for art to bring that smile to someone’s face and help foster a confident, supportive community, whether through makeup or any other art medium.